In a recent revelation, seasoned music executive, Godwin Tom, has shed light on the financial struggles faced by renowned Nigerian artists.
Contrary to popular belief that these superstars effortlessly climbed the ladder of success, Tom disclosed that both Wizkid and Wande Coal had to resort to taking loans at some point in their illustrious careers.
He revealed this in an interview with 3Music TV in Accra, Ghana.
According to him, Nigerian artists made an investment in themselves to get to where they are now.
In his words:
“Nigerian artists put their own money in achieving stardom. I will give you an example. I know for example that Wiz [kid] took a loan at some point for his career. He believed himself and bet on himself. Wande Coal did the same thing.
“If a Nigerian artist hears that his song is number one in Accra, he is showing up the next day. He is going to borrow money if he has to. He’s gonna come do radio interviews. He’s gonna find who he needs to talk to. He’s gonna come in and find out how he can capitalise on that attention. He would do some club appearances. He would make some money. He could enter this country with a $100 and leave with $20,000.”
In another story, Buju BNXN Appreciates Wande Coal, Wizkid, Olamide As He Drops New EP, ‘Bad Since ’97’
BNXN features Afrobeats superstar Wizkid, Black Diamond Entertainment boss Wande Coal, and YBNL Nation head-honcho Olamide as guest artistes on the music project. The seven-track body of work has Juls, Blaize Beats, DNZL, Sak Pase, TSB, Stone, and Steph as producers.
Presenting the album to his fans, BNXN lauds all the hands that worked with him to make the extended play a success. He said, “I want to thank every single person that contributed to the success of this project, the producers @1denzl (Immense Talent), @walahisteph (my backbone for life), @julsbaby_ (SoundGOD for real!), @iamblaisebeatz ( the one who makes me search deep in my creative pockets), @_tsboy (BIG FORCE!) and then @sakpase365 ( This genius Executively co-produced the entire project, saw the soundscape and took it to a whole different level entirely! Visionary! This is forever my Don)❤️❤️❤️❤️❤️.
“Big BIG THANK YOU to @whereisdro, I can’t forget him saying “Bro I need you to sound like the true star you are in this one, even if it means re-recording everything”, you were patient with me and what I wanted and you brought it all to life! God bless you always and forever ❤️.