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“How much it costs me to sign a new artist” – Don Jazzy reveals

Don Jazzy
Don Jazzy


Renowned Nigerian music producer and record label executive, Don Jazzy, sheds light on the expenses involved in signing a new artist.

As the founder of Mavin Records, Don Jazzy has a wealth of experience in discovering and developing emerging talent in the music industry.

In a recent interview, he shares insights into the financial aspects of signing an artist.

He disclosed that he invests a huge amount of money, ranging from 50m to 100m naira, when signing new artists to his record label within a year.

He added that before making a decision, he does extensive research on the potential artist and eventually chooses the one with whom he has a close connection with.

Once chosen, he sets out on a quest to nurture and develop the chosen person’s potential while establishing a devoted fan base.

Don Jazzy added that despite his desire to sign more singers, he has the difficulty of not being able to include everyone in his record label.

See video 

In related story, Don Jazzy gives reason Why he didn’t sign Wizkid and Davido 

In an interview on the Leaderboard podcast hosted by Fisayo Fosudo, renowned music executive Don Jazzy recently opened up about his decision not to sign two of Afrobeats’ biggest superstars, Wizkid and Davido, to his now-defunct record label, Mo’Hits.

Don Jazzy, the CEO of Mavin Records, shed light on the circumstances that led to his inability to secure a deal with Wizkid.

He explained that Wizkid had already been signed by Banky W, the CEO of EME Records, before he had the opportunity to approach him.

Thus, due to this prior commitment, Don Jazzy missed the chance to work with Wizkid under his own label…Read more.

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