The Christian Association of Nigeria (CAN) has condemned the recent social media advert by FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, which used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
CAN, in a statement signed by its general secretary, Barr. Joseph Daramola, described the advert as “insensitive, offensive, and unacceptable.”
The association said Good Friday is a solemn day for Christians all over the world, a day they commemorate the death of their Lord and Saviour Jesus Christ, who was crucified on the cross for their sins.
“It is not a day to be used for crass commercial purposes. FrieslandCampina WAMCO Nigeria Plc’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit. We are considering sanctions against FrieslandCampina WAMCO Nigeria Plc including a boycott of their products by our members and all well-meaning Nigerians who share our concerns.
“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately. We recall a similar incident in the past when a commercial bank used crucifixion imagery to promote its product.
“We condemned it then, and we condemn it now. We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialise or disrespect our faith. Be warned,” he stated.