Google has released its 2025 Year in Search report, offering a detailed look at the events, personalities, entertainment, and cultural moments that shaped the curiosity of Nigerians throughout the year.
The data, published on Thursday, reflects how Nigerians turned to Google to track major political developments, pay tribute to national icons, decode viral slang, and explore emerging food and lifestyle trends.
Political conversation featured prominently on Search in 2025. Senator Natasha Akpoti was the most searched Nigerian personality, underscoring heightened political engagement during the year.
Global news events also sparked significant interest, with the Israel–Iran conflict and the U.S. elections ranking among the top trending topics.
Nigerians also searched widely following the deaths of prominent figures including former President Muhammadu Buhari, Super Eagles legend Peter Rufai, and Pope Francis.
Entertainment searches were driven largely by Nigerian music and cinema. ‘Oluwatosin (Jesus Is Enough)’ by Tkeyz featuring Steve Hills was the most searched song of the year, followed by Fido’s ‘Joy Is Coming’ and Davido and Omah Lay’s collaboration ‘With You’.
In film and series, local productions led the trends. Kemi Adetiba appeared among the most searched personalities, boosted by the success of To Kill a Monkey, which ranked as Nigeria’s top trending local series in 2025.
The cultural impact of online trends was evident in the year’s top questions. The query “What is Labubu?” topped the list as Nigerians sought to understand the viral character that swept social media. Searches for the meaning of “Achalugo,” popularised by the YouTube film Love in Every Word, also surged.
Food-related searches blended tradition with experimentation. Nigerians looked up recipes ranging from chinchin and sausage rolls to Ginger Shots, Pornstar Martini, and global favourites such as hummus and lasagna.
“The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention,” said Taiwo Kola-Ogunlade, Communications & Public Affairs Manager for West Africa. “These lists show how Nigerians are using Search to actively engage with the world around them.”
The full 2025 Year in Search list for Nigeria is available on the Google Trends portal.
Here is a full list of Nigeria’s 2025 Year in Search Rankings
News
Club World Cup
Diogo Jota
Buhari
Charlie Kirk
iPhone 17
Israel–Iran War
Pope Francis
Hulk Hogan
Natasha Akpoti
Peter Rufai
Personalities (Nigerian)
Natasha Akpoti
Eberechi Eze
Fubara
Chika Ike
Mr Eazi
Kemi Adetiba
Ajibola Elizabeth
Hilda Baci
VDM
Priscilla Ojo
Personalities (Global)
Gyokeres
Garnacho
Joao Pedro
Aaron Pierre
Tyler Perry
Michele Lamy
Larry Ellison
Kim Sae Ron
Teyana Taylor
Paul Biya
Personalities (Sports)
Gyokeres
Garnacho
Xavi Simons
Sesko
Mbeumo
Joao Pedro
Eberechi Eze
Andre Silva
Isak
Noni Madueke
Personalities (Artistes)
Aaron Pierre
Chika Ike
Juma Jux
Mr Eazi
Kemi Adetiba
Kim Sae Ron
Mavo
Peju Ogunmola
Teyana Taylor
Fola
Devices
iPhone 17
Tecno Pop 10
Pop 10
Straw
Redmi 14C
Redmi 15C
Tecno Spark 40
Redmi A5
Infinix Note 50 Pro
Redmi 15
Loss
Diogo Jota
Buhari
Charlie Kirk
Pope Francis
Hulk Hogan
Uma Ukpai
Peter Rufai
Sanku
Nkechi Nweje
Doyin Okupe
Meaning
Achalugo meaning
Allegedly meaning
Labubu meaning
Kelebu meaning
Demure meaning
Ozempic meaning
Sope Purr meaning
Nepo baby meaning
Shayla meaning
Oblee meaning
Questions
Who is Charlie Kirk?
Who is Seyi Vodi?
Who is the new pope?
Who is Tompolo?
What is Labubu?
What is state of emergency?
What is war crime?
What is the meaning of Kelebu?
Who is Michele Lamy?
Who is the biggest streamer in Africa?
Recipes
Pornstar Martini recipe
Ginger Shot recipe
Chinchin recipe
Sausage Roll recipe
Hummus recipe
Chickwizz recipe
Soufflé Pancake recipe
Lasagna recipe
Chinese Rice recipe
Asun Rice recipe
Lyrics
With You by Davido ft Omah Lay lyrics
Oluwatosin lyrics
Hope by XXXTentacion lyrics
Joy Is Coming by Fido lyrics
Favour It Surrounds Me Like a Shield lyrics
Arike lyrics
Vice City by XXXTentacion lyrics
Laho lyrics
Shaolin by Seyi Vibez lyrics
Day by Day by Simi ft Kizz Daniel lyrics
Songs
Oluwatosin (Jesus Is Enough) – Tkeyz ft Steve Hills
Joy Is Coming – Fido
With You – Davido ft Omah Lay
Laho – Shallipopi
My Darling – Chella
Fun – Rema
Arike
Pity This Boy
Laho
Money – Teni
Series
Wednesday Season 2
Squid Game
To Kill a Monkey
Squid Game Season 2
Bon Appétit, Your Majesty
Koleoso
Beauty in Black
Koleoso Part 6
Wata Shida
Koleoso Part 7
Movies
Straw
Sinners
Love in Every Word
G20
The Gorge
K-Pop: Demon Hunters
28 Years Later
Fantastic Four
Final Destination
Superman 2025
