Fidelity Bank Plc, one of Nigeria’s leading banks has announced the appointment of Charles Aigbe as Divisional Head, Brand and Communications.
Following Fidelity Bank’s recent rebranding and positioning for its next growth phase, the appointment of Charles, according to the Fidelity Bank CEO, Nnamdi Okonkwo is part of concerted efforts to realign the communications function of the bank to the strategic vision of being number 1 in select markets. “We welcome him to the Fidelity Bank family. We will work together, leveraging on our combined experiences to actualize all our growth initiatives and grow the Fidelity brand,” said Okonkwo.
A vastly experienced professional, Charles was Divisional Head, Marketing and Corporate Relations at Pan-African financial services group, United Bank for Africa (UBA) prior to joining Fidelity Bank.
He started his career in the investment-banking end of the Nigerian financial industry, with defunct Kapital Merchant Bank before moving into broadcasting when he joined DBN Television in the mid 90s. He left as News Controller/Business Editor in late 2001 to take up an appointment with UBA in January 2002.
Through hard work, determination and continuous pursuit of excellence, Charles soon established himself as a go-getter and team player at UBA, rising to head the overall communications and CSR functions in the entire Group.
With a career spanning over two decades in financial Services, media, brand management, public relations and communications, Charles was called into the leadership of the association of communications managers in the industry in 2015 when he was elected as 1ST Vice President of the Association of Corporate Affairs Managers of Banks (ACAMB).
Charles Aigbe is an alumnus of the University of Jos, where he studied Economics. He is chartered stockbroker and member of the Nigerian Institute of Marketing (NIM). He is widely travelled and has attended several trainings both locally and internationally.
Courtesy: BUSINESS TODAY
Very astute professional deserving of this elevation
Charles is poised re position Fidelity as a leading National brand, away from the perception of the bank as an “Igbo bank” controlled by Anambra people..
With what Charles did in UBA to deepen its brand awareness as a pan African bank, we expect to see major strides in Fidelity
Charles Aigbe is one of the most respected brand managers in Nigeria and Fidelity has made the right choice in hiring him…
Congrats to him